Longtime Speedway Motorsports executive Jessica Fickenscher has been promoted to the role of general manager of Charlotte Motor Speedway, CEO Marcus Smith announced.

Additionally, Charlotte Motor Speedway President Greg Walter will expand his role, leading external affairs across federal, state, regional and local levels for both Charlotte Motor Speedway and North Wilkesboro Speedway.

As general manager, Fickenscher will oversee daily operations at the Concord, North Carolina, facility. After starting as an intern in 1997, Fickenscher worked throughout the organization and touched nearly every facet of the fan experience, most recently serving as chief experience officer for Speedway Motorsports.

Fickenscher had served as acting general manager since April 2025, leading Charlotte Motor Speedway through one of the venue's busiest and most successful periods, while President Greg Walter recovered from heart transplant surgery.

As general manager, Fickenscher will oversee day-to-day operations for Charlotte Motor Speedway, including its calendar of NASCAR, NHRA, World of Outlaws and grassroots racing, concerts, festivals and special events, while continuing to enhance the guest experience across the world-class entertainment campus. She will also continue to serve as the senior leadership executive at North Wilkesboro Speedway.

In an expanded role as president, Walter will lead government and community relations and external affairs for Charlotte Motor Speedway and North Wilkesboro Speedway. Serving as the company's senior executive voice with business leaders, community stakeholders and government officials, Walter will lead strategic advocacy and educational efforts on behalf of both speedways across federal, state, regional and local levels. He will also continue his service as a board member for the North Carolina Travel and Tourism Board and the North Carolina Travel and Tourism Coalition, promoting in-state motorsports destinations to visitors from around the world.

For more information, visit speedwaymotorsports.com.

Images courtesy of Speedway Motorsports and Shutterstock | 4kclips